Hello. Your answers will help us build a strong and memorable identity for your business. There are no right or wrong answers — the more honest and specific you are, the better the final result will be. Your responses are saved automatically as you type.
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01
About You
First, let's understand your relationship with the company
01Full name
02Your role in the company
03Best way to contact you
04How do you see your market today?
05Why are you looking for this project right now?
What brought you here? What triggered the decision to invest in a new identity?
06Do you have a special connection to this brand?
02
The Brand
Logo, tagline and meaning behind the name
07Brand / company name
08Tagline (if any)
A short phrase that goes next to the logo.
09Slogan or main message (if any)
10Does the brand name have a meaning or story?
11Do you already have a logo?
12If you have a logo, why change it?
03
The Business
What you do, where you are, where you want to go
13When did the company start?
14What does your company offer?
15Which product or service is your strongest?
16Mission, vision and values
If you haven't formalized these, write what you believe in.
17List three achievable goals for your business
Things you want to accomplish in the next 12 months.
18Three keywords that describe your company
19What materials do you currently have?
20Where would you love to see your brand applied?
21Which channels does the company currently use?
22Which channels do you want to be found through?
04
Audience & Market
Who you serve and who you compete with
23Who is your end customer? Describe them
Age, role, lifestyle, habits — paint a real picture.
24Customer type
25Age range of your audience
26Gender distribution
27Geographic reach
28Who is your ideal customer?
29What questions do clients usually ask when they first reach out?
30Who are your main competitors?
Both direct and indirect. Add links or social profiles if possible.
31Which competitor is the strongest, and why?
32Where do you currently lose to competitors?
33What makes you different from them?
05
Visual Identity
Personality, style and visual direction
34If your brand were a person, how would they be?
Select as many as you feel apply. Don't overthink it — go with instinct.
35From the ones you selected, name the three most important
36Visual direction
Classic / HeritageModern / Future
37Visual weight
Minimal / QuietBold / Expressive
38Logo style preference
39Color direction
40Any colors you do NOT want?
06
References & Final Notes
What inspires you, what to avoid, and anything else
41What does NOT match your brand?
42What do you NOT want to see in this project?
43What do you love most in a visual identity?
44Brands or visual references you admire
Share links, Instagram profiles, Pinterest boards — they don't need to be in your industry.
45Anything else we should know?
Constraints, stakeholders, deadlines, dreams, fears — anything that helps us do better work.
That's it.
Once you submit, your answers will be exported as a file you can send back to us by email or WhatsApp. We'll review everything and schedule a kickoff call within 2 business days.